Funnel is a focus tool built to cut through digital noise and surface only what matters. The brand needed an identity as calm and precise as the product itself. We designed a full visual system around a single looping monogram, a continuous line that folds back on itself like a coil, echoing the idea of filtering the endless into the essential. Anchored by a deep electric purple and a clean geometric wordmark set in Figtree, the identity moves effortlessly from a glassy app icon to out-of-home campaigns. The result is a brand that feels focused, modern, and quietly confident, the way great software should feel.